Tow #3
goals:what are the company's business objectives? the time frame/ duration.Audiences: who are the target audience, their idea about the product, how well the product will fit into their everyday life and be receive. key message:a key message should be convey to reach the target audience and catch their attention.
public relations practitioners also have to put in place,the four information gathering processes before proceeding to the tactic in the form of 1, Research 2, Assessment 3,communication 4, evaluation
when all the above information are well put together,there will be enough information to proceed with a campaign and the information will create a clear objective, the aim of the campaign. The target audience,their concerns, values and interests.
If the PR basic communication rules are not followed that may result in a huge backlash for a company by ruin their reputation or may result to a large loss,and public dispute and campaign failure.
Below is a perfect example of a cmpaign that back work was not done before it was launch. The Huggies campaign,it raised a large amount of nagative tention among Dads/fathers as they claim the campaign made dads look stupid instead of being responsible fathers, and resulted in a large public outrage through social media.Huggies immediately had to cancel the campaign, brought down the Facebook video and made an immediate public apology.
"Huggies flunks dad test,alters campaign,'we're not idiots, we are FATHERS"
vey Interesting i enjoyed the video post and totally get why Dads/Fathers were outraged by the huggies campaign, the video clearly made men look lazy, stupid and careless. In another angle i think the social media over reacted to the message. Huggies were looking at the video from a humorous point of view but unfortunately it backfired on them. I hope Huggies learn from this experience and make sure such campaign those not repeat it self in the future.
ReplyDelete