Target Canada grand opening

                                      

                                                       Tow # 4

  

The long wait is finally over,“Target “USA is finally coming to Canada. Target is an American retailing company headquartered in Minneapolis, It is the second-largest discount store in the United States, behind Walmart. The company is ranked at number 33 on the fortune 500 as of 2010 and is a component of standard. Its bullseye trademark is licensed to west farmers, owners of the separate Target Australia chain, which is unrelated to Target Corporation.

The company was founded in 1902 in Minneapolis as the Dayton Dry Goods Company, though its first Target store was opened in 1962. Target grew and eventually became the largest division of Dayton Hudson Corporation, culminating in the company being renamed as Target Corporation in August 2000. On January 13, 2011, Target announced its expansion into Canada. Target will operate 100 to 150 stores in Canada by 2013,through its purchase of leaseholds from the Canadian chain by Zellers.

For Target’s first official opening in Canada, the company has put together an amazing line up of events for all its amazing and potential customers.

On December 8, 2012 at 9am, the first Target store will be officially open in canada. As a token to show it's customer appreciation, the company will be organizing a free public breakfast from 8am to 12pm at 500 keneston Blvd. It will be an amazing and wonderful time for customers to come together and experience a warm and inviting atmosphere. Target's number one priority is customer satisfaction,we will be accepting questions, concerns or comments. Come out and enjoy a wonderful evening, invite  your friends, families and love ones to come out an make this event a memorable one.the first 200 visitors get $50 gift card towards their first purchase towards anything in the store, for more information contact www.coperate.target.ca 

The Importance of back work in PR

                                                                         Tow #3

The importance of doing back work in PR campaign plays a great role in the success of a campaign.The ketchum's strategic information planning model encourages PR professionals to ask and determine answers to key factors about facts:what the current industry tends, the competitors, their competitive strengths.  
goals:what are the company's business objectives? the time frame/ duration.Audiences: who are the target audience, their idea about the product, how well the product will fit into their everyday life and be receive. key message:a key message should be convey to reach the target audience and catch their attention.

public relations practitioners also have to put in place,the four information gathering processes before proceeding to the tactic in the form of 1, Research 2, Assessment 3,communication 4, evaluation

when all the above information  are well put together,there will be enough information to proceed with a campaign and the information will create a clear objective, the aim of the campaign. The target audience,their concerns, values and interests.
 If the PR basic communication rules are not followed that may result in a huge backlash for a company by ruin their reputation or may result to a large loss,and  public dispute and campaign failure.

Below is a perfect example of a cmpaign that back work was not done before it was launch. The Huggies campaign,it raised a large amount of nagative tention among Dads/fathers as they claim the campaign made dads look stupid instead of being responsible fathers, and resulted in a large public outrage through social media.Huggies immediately had to  cancel the campaign, brought down the Facebook video and made an immediate public apology.  

"Huggies flunks dad test,alters campaign,'we're not idiots, we are FATHERS"